Privacy Policy

Data Collection and Usage

When you interact with our website or use our AI-powered services, we may collect personal information such as your name, email address, phone number, and usage data for specific purposes including:

• Account creation and authentication
• Providing and improving our AI decision tools
• Newsletter subscription and product updates
• Customer support and communication
• Service personalization and analytics

This information is solely used to personalise your experience, improve our services, and keep you informed about relevant updates. We do not share your information with third parties without your explicit consent, except as required by law or as necessary to provide our services.

Data Security

Protecting your data is our top priority. We implement industry-standard security measures including encryption, secure servers, and access controls to prevent unauthorised access, disclosure, or misuse of your personal information. Your trust in us is valued, and we take every step to ensure the confidentiality and integrity of your data.

While we employ robust security measures, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

Cookies and Tracking Technologies

To enhance your browsing experience, our website may use cookies and similar tracking technologies. These technologies help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve website functionality and performance
• Provide personalised content and recommendations

Most cookies do not collect personal information in isolation. You have the option to accept or decline cookies through your browser settings, though some features may not function optimally if cookies are disabled.

AI and Machine Learning

As an AI-focused company, we use machine learning algorithms to improve our decision tools. When you use our services, anonymized and aggregated data may be used to train and refine our AI models. We ensure that this process does not compromise your individual privacy, and personal identifiers are removed before data is used for model training.

Your Rights

Under the Australian Privacy Principles, you have the right to:

• Access your personal information we hold
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal obligations)
• Opt-out of marketing communications
• Lodge a complaint about how we handle your personal information

To exercise any of these rights, please contact us through our contact page.

Third-Party Services

We may use trusted third-party service providers to help us operate our business and deliver our services. These providers may have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your information and use it only for the purposes we specify.

Updates to Privacy Policy

We may occasionally update our privacy policy to reflect changes in data protection laws, our services, or our practices. Any modifications will be posted on this page with an updated "Last updated" date. Your continued use of our website and services after such changes implies acceptance of the updated policy. For significant changes, we will notify you via email or prominent notice on our website.

Contact Us

If you have any questions or concerns regarding our privacy policy or how we handle your personal information, please do not hesitate to reach out to us through our contact page. Your privacy matters to us, and we are here to address any queries you may have.